Michelle Stuermer was selected as Director of Sales & Marketing for Margaritaville Hotel Nashville in April 2021. With more than 25 years of experience in the hospitality management industry, Ms. Stuermer’s skills range from strategic marketing and sales planning to cultivating a diverse team and leading it to deliver high-quality customer service.
Ms. Stuermer most recently worked for Sheraton Grand Nashville Downtown with Davidson Hotels & Resorts, which manages large-scale resorts and hotels throughout the United States. Prior to her move to Nashville, Ms. Stuermer was the director of sales & marketing for the Little Rock Marriott in Little Rock, AR. In her first year at the Marriott, Ms. Stuermer helped increase occupancy by 11 percent. Her role required detailed sales and marketing expertise for more than 400 guestrooms, 40,000 square feet of meeting space, as well as overseeing exclusive catering sales in the 220,00- square feet of meeting space at the attached convention center.
Prior to her work at the Little Rock Marriott, Ms. Stuermer made the move from 14 years at Starwood Hotels, to becoming the Director of Sales & Marketing at the Tucson Marriott University Park. This move allowed her to develop her already diverse set of skills by adding Marriott's brand experience. During her tenure with Starwood Hotels, Ms. Stuermer worked at such prestigious brands as Westin Hotels, Luxury Collection, St. Regis and spent 8 years as Associate Director of Sales for New Builds and Transitions.
Her knowledge of group sales and marketing, conference and catering event planning, market development, and contract negotiation provides Margaritaville Hotel Nashville sales team with the strategic leadership needed to offer Four-Star customer service to its clients.
Ms. Stuermer has a Bachelor of Business Administration in Marketing from Sam Houston State University.
Margaritaville Hotel Nashville is a Four-Star, Four-Diamond property within the portfolio of Davidson Hotels & Resorts. Located in the historic downtown SoBro neighborhood, Margaritaville Hotel Nashville offers luxury accommodations, contemporary dining, state-of-the-art meeting space, and the world-famous Distinctive Margaritaville Spirit.
Nikole Halaka is the Senior Sales Manager at Margaritaville Hotel Nashville. Nikole is a driven, versatile and innovative sales and event management professional whose expertise drives revenue and creates a memorable guest experience. She brings over 20 years of combined experience in sales & marketing, administrative support, catering services, event management, partnerships and business development. Prior to moving to Nashville to join the team at the Margaritaville Hotel, Nikole was the director of sales at Visit Berkeley and an event specialist at the University of California at Berkeley. She also worked in sales and revenue at the Savoy Hotel, which is now the Alise Hotel San Francisco, and Hotel Durant, which is now the Graduate Berkeley, as well as two small Bed and Breakfasts in the Napa Valley, the Maison Fleurie and Lavender Inn where she got her start in hospitality in high school as a Front Desk Agent.
During her career, Nikole has effectively sold up to 3,300 rooms, event space for up to 3,500 people across multiple units/venues, managed up to 250 programs annually and represented a destination to bring in meetings and events to the local hotels and venues. She has also received awards for her sales efforts, and accomplishments over the years, Manager of the Year, as well as presented at Conferences on hospitality sales and how to bring in new business.
In her current role, Nikole is responsible for mainly the Corporate, Association and Citywide Convention market segment; for groups of 21 hotel rooms and up as well as any event/catering needs associated with the group. She also manages current client relationships and focuses on bringing in new business to the hotel through a variety of channels such as phone calls, face to face meetings on and off site, attending local networking events, and site tours.
Madison joined the team in September after graduating from University of Tennessee in Knoxville. She has brought great energy and eagerness to learn in her position. Madison's main focus is to support the sales managers and assist with incoming leads and communicating across all of the operating departments across the hotel. She assists with site inspections, financial reporting, customer service, amenity distribution and design, rooming list management, drafting proposals and contracts and much more. It won't be long before Madison will be moving up in the ranks of our hotel, and she is a wealth of support for the team and for our clients.
Erica has been with Margaritaville Hotel Nashville since May of 2023. She joined us at her previous location in St. Louis, MO where she worked as a Meeting Event Manager for 5 months. Erica graduated from Western Kentucky University in May of 2022. Erica's main responsibilities are to design all group events by working closely with clients and event planners throughout the lifecycle of the event.
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