Great Smoky Mountain Jeep Club Invasion

Stay at Margaritaville Island Inn in Pigeon Forge when you attend the Jeep Club Invasion.

Off-Roading Jeep Pigeon Forge Rod Run

August 24-26, 2023

There’s always something going on in or near Margaritaville Island Inn. And for anyone who loves Jeeps, the annual Great Smoky Mountain Jeep® Club Invasion in Pigeon Forge is a must-do. There’s no better place to base out of than Margaritaville Island Inn. Our Pigeon Forge hotel is just a mile down the street from the LeConte Center where the Jeep Club Invasion takes place, making it your perfect getaway in paradise.

What is the Jeep Invasion at Pigeon Forge?

The Jeep Club Invasion, also known as the Jeep Invasion, has grown into a three-day, fun-filled event held at the end of August that attracts thousands of people and their Jeeps to Pigeon Forge, Tennessee. In years past, more than 40,000 people and 20,000 colorful Jeeps have cruised the streets of Pigeon Forge.

You can buy your ticket for each day at the door. There are no presales tickets, so it’s easy to walk-up and pay the admission fee. If you’re paying at the outdoor tent, you’ll need cash. Otherwise, pay cash or by credit car at the inside admissions area.

Once inside, you’ll find a ton of vendors selling all sorts of Jeep accessories and gear. Plus, there’s a car show contest, as well as group drives for you to explore the best of the Pigeon Forge area. A group-drive highlight is Invade the Cove, an 11-mile scenic drive through Cades Cove in Great Smoky Mountains National Park. This popular one-way loop is known for its wildlife, including bears, white-tailed deer, coyotes, and more.

Where to Stay in Pigeon Forge

Book a room at Margaritaville Island Inn and stay within walking distance of all the Jeep Invasion festivities. Fuel up for the day each morning with our complimentary Margaritaville Breakfast in Paradise. It’s a breakfast buffet with everything from pancakes and bacon to pastries and bagels. At night, sleep in comfort with our deluxe goose-down bedding.

Terms and Conditions

Not valid for rooms of 8 or more. Taxes and fees are not included. Room reservations do not include entry into the event or local area festivities. Additional restrictions and/or blackout dates may apply.