Fins Up! Beach Club

Paradise Awaits

Experience the ultimate beach getaway at Fins Up! Beach Club, the vibrant heart of Margaritaville Beach Resort Fort Myers Beach. Dive into paradise with our sprawling 15,000-square-foot heated lagoon-style pool, perfect for families, friends and couples, and anyone seeking the best poolside experience on Fort Myers Beach. Enjoy daily live entertainment that brings a lively yet laid-back Margaritaville vibe to every moment. Soak up the Florida sunshine on the expansive sundeck or unwind in a private cabana, all while our outstanding poolside service delivers signature frozen drinks and fresh bites straight to your seat. Savor island-inspired cuisine and tropical cocktails at the 5 o’Clock Somewhere Bar & Grill, the resort’s signature spot for dining and drinks just steps from the sand.

Whether you’re searching for the best beach club in Fort Myers, a family-friendly pool, or top-rated beachside dining, Fins Up! Beach Club at Margaritaville Beach Resort Fort Myers Beach is your ticket to a true Southwest Florida paradise. Book your stay or day pass today and discover why this is the ultimate beach resort experience on Southwest Florida's Gulf Coast!

Read our Frequently Asked Questions.

Fins Up! Beach Club Hours

Resort Guest

9am until Dusk

Day Pass Guest

10am until Dusk

5 O'clock Somewhere Bar & Grill

9am until Dusk

Dive into our heated, 15,000-square-foot pool with views of the pristine beach and ocean. Chairs available on the sand or on the pool deck inside the beach club.

Groove to daily performances by talented musicians and DJs on our lively tiki stage.

Live Entertainment Calendar

Savor island-inspired cuisine and frozen concoctions at the 5 o’Clock Somewhere Bar & Grill.

5 o'Clock Somewhere Bar & Grill

Relax in style with exclusive cabanas featuring personalized food and beverage service, TVs, and refrigerators.

Step from the pool deck to the sandy shores of Fort Myers Beach for shelling, water sports, or sunset strolls. Guest will enjoy unlimited access to and from the beach to the beach.

enjoy daily fun activities with our recreation staff including arts & crafts, pool games, and holiday events.

Why Choose Fins Up Beach Club

Your Beach Club Experience

Fins Up! Beach Club caters to both resort guests and day pass visitors, offering tailored experiences to suit your needs:

• Resort Guest Experience: Exclusive access with wristbands based on room type, included in your stay.

Resort Guest

• Day Pass Guest Experience: Day passes for locals and visitors to enjoy the ultimate beach club vibe.

Day Pass Guest

Reserve Your Slice of Paradise

Cashless Policy Notice: Margaritaville Beach Resort Fort Myers Beach is a cashless facility. We accept card payments only using a Visa, Mastercard, American Express, Discover, or a debit card at all locations including admission gates, retail stores, and food & beverage outlets. Cash converter machines located on property.